What is a disadvantage of magazines for advertising?
A) ads must be placed up to three months in advance
B) long magazine shelf life
C) high pass-along circulation
D) narrowly defined audiences
Correct Answer:
Verified
Q21: Most media plans begin with an examination
Q22: Which professional determines the most effective media
Q23: Media buyers verify circulation claims of printed
Q24: Studies show that readers of newspapers
A) pay
Q25: What is a disadvantage of newspaper advertising?
A)
Q27: Among the advantages that magazines offer over
Q28: Which of these traits is both an
Q29: Radio stations with narrow formats offer advertisers
A)
Q30: What is a major advantage of television
Q31: Which of the following is NOT an
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