In the Elaboration Likelihood Model of Persuasion (ELM)
A) there is only one route of attitude change, peripheral process.
B) the model specifies how persuasion can have an impact on variables.
C) elaboration means the amount of cognitive processing that a person puts into receiving messages.
D) the process has not been successful with message tailoring.

Question

Quizplus · Accepted Answer

The Elaboration Likelihood Model (ELM) suggests that elaboration refers to the extent of cognitive processing and thought that a person engages in when receiving persuasive messages.