Judy Streep, a sales manager for a computer manufacturer, is developing quotas for her sales force. She wants to establish quotas the main purpose of which is to gain market penetration, thus increasing market share. What type of quota should Judy consider to attain that goal?
A) profit-oriented quota
B) cost-reduction quota
C) sales-volume-oriented quota
D) activity quota

Question

Quizplus · Accepted Answer

A sales-volume-oriented quota focuses on increasing the amount of product sold, which aligns with Judy's goal of gaining market penetration and increasing market share.

Judy Streep, a Sales Manager for a Computer Manufacturer, Is