David Woodruff is a sales manager who is trying to select a geographical control unit for establishing sales territories. He needs a control unit that is very flexible and which reflects the economic and demographic characteristics of the individual areas. Which control unit should he choose?
A) states
B) counties
C) zip codes
D) cities
Correct Answer:
Verified
Q15: The fourth step in the procedure for
Q16: The fifth step in the procedure for
Q17: Sales managers should select as small a
Q18: While sales territories established around states are
Q19: Which of the following is/are disadvantage(s) in
Q21: A Metropolitan Statistical Area (MSA) can best
Q22: A Consolidated Metropolitan Statistical Area (CMSA) have
Q23: Firms that sell through channel partners (e.g.,
Q24: Which of the following statements is inaccurate
Q25: All of the following are advantages of
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