All of the following are advantages of using trading areas as geographical control units except
A) they are representative of customer buying habits and patterns of trade
B) they help management in planning and control
C) statistical information is readily available on each trading area to use in forecasting sales potential
D) they are based on economic considerations

Question

Quizplus · Accepted Answer

Statistical information may not always be readily available for each trading area, making it difficult to use them in forecasting sales potential.

All of the Following Are Advantages of Using Trading Areas