The main objective of conducting an account analysis is to:
A) coordinate selling with other marketing functions
B) identify customers and prospects and determine how much sales potential exists for each account
C) evaluate salesperson preference
D) minimize travel time and improve return on time invested (ROTI)
Correct Answer:
Verified
Q23: Firms that sell through channel partners (e.g.,
Q24: Which of the following statements is inaccurate
Q25: All of the following are advantages of
Q26: All of the following are disadvantages of
Q27: Developing a salesperson workload analysis requires an
Q29: The level of non-selling activities influences the
Q30: Several factors affect the number of accounts
Q31: In combining geographical control units into sales
Q32: As the sales force is one of
Q33: In assigning sales personnel to territories, sales
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