All of the following are disadvantages of using trading areas as geographical control units except
A) defining a trading area is a major problem
B) obtaining statistical information to use in forecasting the sales potential in each area is a major problem
C) county market information may not fit the trading area exactly, but it often is the best and most readily available data
D) all the above are disadvantages

Question

Quizplus · Accepted Answer

All the options listed (A, B, and C) are indeed disadvantages of using trading areas as geographical control units, making option D the correct choice as it states that all the above are disadvantages.

All of the Following Are Disadvantages of Using Trading Areas