The following are disadvantages of using surveys of buying intentions except:
A) buyer intentions can be inaccurate, since what people say they're going to buy and what they actually buy can differ
B) the actual product users determine the forecasts
C) forecasts depend on the judgment and cooperation of the product users, some of whom may be uncooperative or uninformed
D) surveys can be expensive and time-consuming in markets with a large number of customers who are not easily located

Question

Quizplus · Accepted Answer

The statement "the actual product users determine the forecasts" is not a disadvantage; it is an advantage because it means the forecasts are based on input from those who will actually use the product.

The Following Are Disadvantages of Using Surveys of Buying Intentions