The following are disadvantages of using surveys of buying intentions except:
A) surveys can be expensive and time-consuming in markets with a large number of customers who are not easily located
B) buyer intentions can be inaccurate, since what people say they're going to buy and what they actually buy can differ
C) effects because the demand for industrial products is derived from the demand for consumer products
D) forecasts are relatively fast and inexpensive when only a small number of customers are surveyed

Question

Quizplus · Accepted Answer

Option D is not a disadvantage; it is actually an advantage of using surveys of buying intentions, as it highlights the efficiency and cost-effectiveness when surveying a small number of customers.

The Following Are Disadvantages of Using Surveys of Buying Intentions