The first step in the personal selling process is:
A) approaching the prospect
B) prospecting and qualifying
C) making the sales presentation and demonstration
D) planning the sales call (preapproach)

Question

Quizplus · Accepted Answer

Prospecting and qualifying is the first step in the personal selling process, where salespeople identify potential customers and determine if they have the need, interest, and financial ability to purchase the product or service.

The First Step in the Personal Selling Process Is