The ask-for-the-order close is used to break the "choke-hold" that a competing firm has over a prospect's business by suggesting that the prospect needs an alternative supplier to reduce the risk of being dependent on one supplier.

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The ask-for-the-order close is a sales technique where the salesperson directly asks the prospect to make a purchase decision, rather than focusing on breaking a competitor's hold or suggesting alternatives.

The Ask-For-The-Order Close Is Used to Break the "Choke-Hold" That