Transactional selling is based more on inter-organizational collaboration than on arm's-length aggressive bargaining and are not viewed as competitive. In fact, decision making often is collaborative, and firms share managerial resources and expertise when solving key strategic and tactical issues.

Question

Quizplus · Accepted Answer

Transactional selling typically involves short-term, one-time exchanges focused on price and terms, rather than collaboration or long-term relationships.

Transactional Selling Is Based More on Inter-Organizational Collaboration Than on Arm's-Length