Relationship marketing occurs when the goals, strategies, and resources of buyers and sellers become so interconnected and intertwined that they develop an integrated, symbiotic relationship although still retaining their independent identities.
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Q80: Recognition, by both buyer and seller, that
Q81: Customer retention refers to the percentage of
Q82: In transactional selling firms seek to develop
Q83: Poorly served or neglected customers are likely
Q84: Relational selling requires a longer-term focus, thus
Q86: Relational selling lie at the opposite high
Q87: Transactional selling is based more on inter-organizational
Q88: Strategic partnerships result in continuous, recurring exchanges,
Q89: Transactional selling exhibits high levels of collaboration
Q90: In companies that rely on transactional selling
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