Customer retention refers to the percentage of customers who will repeatedly purchase products from the selling firm.
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Q76: In transactional selling no long-term commitment or
Q77: Relational selling can be more adversarial than
Q78: In relational selling buyers and sellers participate
Q79: In strategic partnerships if customers have a
Q80: Recognition, by both buyer and seller, that
Q82: In transactional selling firms seek to develop
Q83: Poorly served or neglected customers are likely
Q84: Relational selling requires a longer-term focus, thus
Q85: Relationship marketing occurs when the goals, strategies,
Q86: Relational selling lie at the opposite high
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