Poorly served or neglected customers are likely to start looking for alternate suppliers. Thus, relational selling is characterized by frequent, even daily contacts between the sales force and the customer, or by electronic systems that enable the seller to monitor various aspects of the buyer's business, such as inventory levels and reorder points.

Question

Quizplus · Accepted Answer

Relational selling focuses on building long-term relationships with customers, which often involves regular communication and monitoring to meet their needs effectively.

Poorly Served or Neglected Customers Are Likely to Start Looking