Strategic partnerships result in continuous, recurring exchanges, which requires intensive levels of communication, relationship openness, information sharing, joint problem solving, strategic integration, and mutual learning.
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Q83: Poorly served or neglected customers are likely
Q84: Relational selling requires a longer-term focus, thus
Q85: Relationship marketing occurs when the goals, strategies,
Q86: Relational selling lie at the opposite high
Q87: Transactional selling is based more on inter-organizational
Q89: Transactional selling exhibits high levels of collaboration
Q90: In companies that rely on transactional selling
Q91: Mutual loyalty occurs when both buyer and
Q92: A pattern of controlling and perhaps acquiring
Q93: Vertical integration is a mechanism that helps
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