In relational selling buyers and sellers participate in exchanges many times over a period of years, they negotiate prices and other terms each time an exchange takes place and the exchange does not require high trust levels.

Question

Quizplus · Accepted Answer

Relational selling involves building long-term relationships with high trust levels, where terms may not need renegotiation each time due to established trust and understanding.

In Relational Selling Buyers and Sellers Participate in Exchanges Many