The shift to direct marketing alternatives include:
A) telemarketing
B) direct mail (catalogs, brochures, and sales letters)
C) kiosks
D) all of the above
Correct Answer:
Verified
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Q38: Integrated marketing communications (IMC) include all except
Q39: New data collection, analysis and information management
Q41: Some sales force automation tools include:
A) electronic
Q42: Direct marketing techniques include all of the
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Q44: Which one of the following is not
Q45: Which one of the following is not
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