When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.

Name: When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.
Brand: Quizplus
Rating: 4.8 (47 reviews)

Question

Quizplus · Accepted Answer

Brand preference means customers prefer a brand over others but may still switch if it's unavailable, unlike "brand insistence," where they delay purchase.

When a Brand Reaches the Stage of "Brand Preference,"customers Delay