The total range of products offered for sale by a company is the
A) product mix.
B) product line.
C) product item.
D) product concept.
E) unique selling point.

Name: The total range of products offered for sale by a company is the A) product mix. B) product line. C) product item. D) product concept. E) unique selling point.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The total range of products offered for sale by a company is referred to as the "product mix." It encompasses all the different product lines and items that a company offers.

The Total Range of Products Offered for Sale by a Company