A company tries to change the package design of a popular brand. Consumers react negatively. These consumers are brand insistent.

Name: A company tries to change the package design of a popular brand. Consumers react negatively. These consumers are brand insistent.
Brand: Quizplus
Rating: 4.7 (37 reviews)

Question

Quizplus · Accepted Answer

Brand insistent consumers have a strong preference for a particular brand and may react negatively to changes, such as a package redesign, because they are loyal to the brand's established image and characteristics.

A Company Tries to Change the Package Design of a Popular