Chris goes to the baseball game and orders a Coors Lite draft. That brand is not available, so he accepts a Miller Lite draft instead. For Chris, Coors is in the brand preference stage.

Name: Chris goes to the baseball game and orders a Coors Lite draft. That brand is not available, so he accepts a Miller Lite draft instead. For Chris, Coors is in the brand preference stage.
Brand: Quizplus
Rating: 4.8 (41 reviews)

Question

Quizplus · Accepted Answer

Chris prefers Coors Lite, but accepts Miller Lite instead, indicating that Coors Lite is in the brand preference stage for him.

Chris Goes to the Baseball Game and Orders a Coors