A political candidate makes a speech. To measure response before and after the speech
A) it is best to use a mail questionnaire to audience members
B) it is best to use cross sectional polls of audience members
C) it is best to use the same panel of audience members
D) it is best to use telemarketing and call a random sample of audience members
E) it is best to monitor media and do a media content analysis

Question

Quizplus · Accepted Answer

Using the same panel of audience members allows for measuring changes in opinions or responses directly attributable to the speech, as it involves the same individuals before and after the event.

A Political Candidate Makes a Speech