When attending a play, a person's high level of satisfaction is based on
A) a performance that exceeds expectations
B) the person's experience of the actual event
C) expectations formed from past experiences at the theater
D) expectations formed from the marketer's promotional material about the play
E) all of the above

Question

Quizplus · Accepted Answer

A person's high level of satisfaction at a play is influenced by all these factors: the performance exceeding expectations, the actual experience, and expectations formed from past experiences and promotional material.

When Attending a Play, a Person's High Level of Satisfaction