Marketers should regard a complaint and suggestion system as
A) a way for dissatisfied customers to get rid of their frustrations
B) a way to reduce negative word-of-mouth and engender loyalty
C) a survey approach for target audience satisfaction
D) a substitute for survey research of target audience satisfaction
E) a source of negative information that could lead to employee reprimands

Question

Quizplus · Accepted Answer

A complaint and suggestion system can help address customer issues, reducing negative word-of-mouth and fostering customer loyalty by showing that the company values customer feedback and is committed to improvement.

Marketers Should Regard a Complaint and Suggestion System as