Consumer research indicates that
A) national or global issues are more important to companies than local issues
B) Cause-related marketing has no effect on the social issue being addressed, but does make money for the sponsoring corporation
C) people would not pay more for a product or service that supports an important cause
D) people would pay more for a product or service that supports an important cause
E) nonprofits who work with corporations are more often seen as not in need of support from fundraising

Question

Quizplus · Accepted Answer

Consumer research shows that people are often willing to pay more for products or services that support important causes, as they value the social impact associated with their purchase.

Consumer Research Indicates That