Using James Austin's model of the collaboration continuum, in what stage are much of cause-related marketing and cross-sector alliances?
A) the Pre-contemplative stage
B) the transactional stage
C) the integrative stage
D) the contemplative stage
E) the philanthropic stage

Question

Quizplus · Accepted Answer

Cause-related marketing and cross-sector alliances typically fall under the transactional stage, where organizations engage in mutually beneficial exchanges without deep integration.

Using James Austin's Model of the Collaboration Continuum, in What