What key dimension should be considered when selecting which partnerships to pursue in a nonprofit's portfolio of social alliances?
A) what will it cost the nonprofit to grow the relationship
B) Show how the corporation will benefit in terms of the nonprofit's strategic and tactical interests
C) Have ventures yield economic resources
D) Take risks and have a large number of "low-potential" partnerships because one could really pay off at a low investment
E) Have ventures at all three stages of the collaboration continuum.
Correct Answer:
Verified
Q6: Advertising agencies often donate their skills to
Q7: The Advertising Council campaign which first drew
Q8: When a corporate-nonprofit alliance is distinguished by
Q9: Consumer research indicates that
A) national or global
Q10: For the nonprofit organization, cause-related marketing or
Q11: Using James Austin's model of the collaboration
Q12: To develop a good cross-sector alliance strategy,
Q14: In selecting a business partner, a nonprofit
Q15: The local Catholic Community Hospital is seeking
Q16: You are a manager of a local
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