Identify the steps to building a brand.

Question

Quizplus · Accepted Answer

The Answer is (1) Decide on what you want the brand to do and who are the brand's key audiences;
(2) Conduct qualitative research among key audiences to understand the brand competitor positions;
(3) Conduct quantitative research to identify competitive positions and the "space" available in the competitive landscape;
(4) Based on the research, determine if you are satisfied with your current position, and if not where change is necessary - define the position's brand and brand promise;
(5) Get consensus from staff and board;
(6) Develop and pre-test an integrated brand strategy; and
(7) Monitor the impact of the branding strategy continually.

Identify the Steps to Building a Brand