To be successful, a brand must have - above all -
A) A good logo
B) A spokesperson who is widely recognized
C) Distinctiveness
D) A branding specialist either employed or hired as a consultant
E) A basis in quantitative research
Correct Answer:
Verified
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Q7: Which of the following is a finding
Q9: A good example of a "campaign brand"
Q10: The "step" in creating or repositioning a
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Q13: A good example of a brand slogan
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