Branding a nonprofit organization and programs adds value because
A) Costs are lower and neglected market segments are reached
B) It serves as shorthand for the organization and its various offerings.
C) it reduces the risks in communicating information
D) it guarantees a certain donor base
E) It is easy and inexpensive to do

Question

Quizplus · Accepted Answer

Branding serves as shorthand for the organization and its offerings, making it easier for stakeholders to recognize and understand the nonprofit's mission and programs.

Branding a Nonprofit Organization and Programs Adds Value Because