The "step" in creating or repositioning a nonprofit brand which seeks to reveal the most important dimensions and where each competitor stands in the minds of various target audience's perception of the competitive "space" is:
A) Conduct quantitative research
B) Decide on the purpose of the brand and who are key audiences
C) Conduct qualitative research
D) Develop and pre-test an integrated strategy
E) Assess brand promise and current positioning

Question

Quizplus · Accepted Answer

Conducting quantitative research helps in understanding the perceptions and positions of competitors in the minds of the target audience, revealing important dimensions of the competitive space.

The "Step" in Creating or Repositioning a Nonprofit Brand Which