Brian is at a sporting goods store considering buying a treadmill. Once Brian has focused on a particular model, the salesman says that there is only one left in stock and that he sold two just that morning. The salesman is using the technique of

Question

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The salesman is using the scarcity technique by implying that the treadmill is in limited supply, which can create a sense of urgency for Brian to make a purchase decision quickly.

Brian Is at a Sporting Goods Store Considering Buying a Treadmill