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Why Do Home-Shopping Programs Put a Countdown on Their Screen

Question 107

Multiple Choice

Why do home-shopping programs put a countdown on their screen indicating how much longer you have to call in and order a particular item?


A) because they are using the scarcity technique
B) because they are using the that's-not-all technique
C) because they are lowballing
D) because they are trying to create conformity

Correct Answer:

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