Question 1

Chaffee's adaptive model of communication model shifts the focus of strategy from sequential planning and implementation to continuous adjustment of the relationship between the organization and its environment.

Accepted Answer

Chaffee's adaptive model emphasizes ongoing adjustments and interactions with the environment, rather than following a fixed, linear plan.

Question 2

Chaffee's interpretive model of communication specifies that strategy consists of integrated decisions, actions or plans that will set and achieve viable organizational goals.

Accepted Answer

False

Question 3

Corporate image is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Accepted Answer

False

Question 4

Public communication is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and executes a program of action to earn public understanding and acceptance.

Accepted Answer

The answer of Public communication is the management function which...

Question 5

To be an effective publicist, one must be familiar with journalistic news values and know how to identify a news angle that will be interesting to journalists and the public.

Accepted Answer

Understanding journalistic news values and identifying compelling news angles are crucial for publicists to effectively pitch stories that capture the interest of journalists and the public.

Question 6

Press releases are commonly used by investor relations programs to communicate news about earnings and current conditions of the industry to analysts and investors.

Accepted Answer

Press releases are a standard tool for investor relations to disseminate important information about a company's financial performance and industry conditions to stakeholders, including analysts and investors.

Question 7

Issues management is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

Accepted Answer

Issues management involves proactive identification and response planning for trends or issues that could impact an organization, aiming to mitigate risks and leverage opportunities.

Question 8

Risk communication is concerned with identifying an organizations exposure to potential losses, preventing or reducing the likelihood of their occurrence, and mitigating potential loss.

Accepted Answer

The answer of Risk communication is concerned with identifying an...

Question 9

When performing a news interview, becoming emotional can undermine your credibility and make you look as if you have lost control and composure.

Accepted Answer

Emotional responses in professional settings like news interviews can be perceived as a lack of control, potentially affecting the interviewee's credibility and the audience's perception of their professionalism.

Question 10

When handling the news media during a crisis communication situation, it is acceptable to make "off the record" comments as long as you make it clear to the media that your comments should not be made public.

Accepted Answer

In crisis communication, "off the record" comments can still be risky as there is no guarantee that the media will honor the request, potentially leading to unintended public disclosure.

Question 11

Chaffee's the three basic models of strategic communication at the organizational level include all of the following, EXCEPT:

Accepted Answer

Horizontal is not one of Chaffee's three basic models of strategic communication, which are Linear, Adaptive, and Interpretive.

Question 12

___________refers to matching up opportunities and risks in the environment with the capabilities and resources of the organization.

Accepted Answer

Co-alignment refers to aligning the organization's capabilities and resources with external opportunities and risks.

Question 13

____________is the visual manifestation of the image of the organization as conveyed through its logo, products, services, buildings, stationery, uniforms and other tangible items created by the organization to communication with a variety of constituencies.

Accepted Answer

Corporate identity refers to the visual elements that represent an organization, such as logos, products, and other tangible items, to communicate with various audiences.

Question 14

Creating a company web site enables organizations to accomplish a number of activities, including all of the following, EXCEPT:

Accepted Answer

Websites are typically not used for reporting to the government; they are more focused on communication with customers and employees, sales, and customer service.

Question 15

Web site usability refers to all of the following factors, EXCEPT:

Accepted Answer

The answer of Web site usability refers to all of...

Question 16

An example of a feature lead is

Accepted Answer

A feature lead often starts with a broader observation or an interesting fact to draw readers in, rather than directly stating the main news. Option B starts with a general statement about the recession, which is more characteristic of a feature lead.

Question 17

___________________is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the next few years and developing a wider and more positive range of organizational responses.

Accepted Answer

Issues management is the organized activity of identifying emerging trends, concerns, or issues likely to affect an organization in the future and developing strategies to address them.

Question 18

_____________________is the process of communicating responsibly and effectively about the risk factors associated with industrial technologies, natural hazards, and human activities.

Accepted Answer

Risk communication is the process of conveying information regarding potential hazards and risks associated with various technologies, natural events, and human actions to the public in a responsible and effective manner.

Question 19

According to Benoit's theory of image restoration, organizations can respond to crisis situations in five ways. These include all of the following, EXCEPT:

Accepted Answer

Ignoring the situation entirely is not one of the strategies in Benoit's theory of image restoration. The theory includes denial, evading responsibility, reducing offensiveness, corrective action, and mortification.

Question 20

Mitroff and Alpasian (2004) place the types of disasters that an organization might face into three categories. These include all of the following, EXCEPT:

Accepted Answer

Mitroff and Alpasian's categories of disasters include natural disasters, normal accidents, and intentional accidents. Government failures are not part of their categorization.

Quiz 10: Communicating in and Leading Groups and Teams