When thinking about writing advertising for a product, the copywriter should consider
A) all the verbs that describe what the product does
B) all the adjectives that describe the physical characteristics of the product
C) the benefits this product will bring to the audience
D) all of the above
Correct Answer:
Verified
Q1: What is the concept of repositioning in
Q3: Advertising campaigns are often developed
A) to establish
Q4: An ad's quality is ultimately measured by
Q5: According to the advertising chapter, what are
Q6: An advertisement should always present an objective
Q7: In writing advertising copy for a product,
Q8: A logo is:
A) a short phrase that
Q9: Which of the following is not a
Q10: What is the chief purpose of writing
Q11: In the world of advertising, what are
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