What is the concept of repositioning in advertising?
A) using different media to advertise a product than what were used previously
B) advertising a product in a different time slot than was used previously
C) using advertising to appeal to a different part of the market for the product
D) changing the size and location of a product within the ad
Correct Answer:
Verified
Q2: When thinking about writing advertising for a
Q3: Advertising campaigns are often developed
A) to establish
Q4: An ad's quality is ultimately measured by
Q5: According to the advertising chapter, what are
Q6: An advertisement should always present an objective
Q7: In writing advertising copy for a product,
Q8: A logo is:
A) a short phrase that
Q9: Which of the following is not a
Q10: What is the chief purpose of writing
Q11: In the world of advertising, what are
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