TQ advocates enlarging the concept of customers to include all those who have a stake in the organization and that satisfying customers alone will not necessarily guarantee continued success.

Question

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Total Quality (TQ) management emphasizes a holistic approach to quality improvement, which includes understanding and meeting the needs of all stakeholders, not just customers. This approach recognizes that employees, suppliers, and the community, among others, also have a stake in the organization's success.

TQ Advocates Enlarging the Concept of Customers to Include All