According to Gersuny and Rosengren, customers have four distinct roles. Which of the following is not one of them?
A) Worker (or coworker)
B) Buyer
C) Supplier
D) Beneficiary (or user)

Question

Quizplus · Accepted Answer

Gersuny and Rosengren identify customers' roles as Worker (or coworker), Buyer, and Beneficiary (or user), but not Supplier. The concept of a customer as a Supplier does not align with their categorization of customer roles.

According to Gersuny and Rosengren, Customers Have Four Distinct Roles