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According to the Opening Vignette for the Chapter, McDonald's Experienced

Question 21

Multiple Choice

According to the opening vignette for the chapter, McDonald's experienced business setbacks because


A) a corporate program for the evaluation of stores was eliminated.
B) its focus was on international expansion.
C) it was inattentive to the nuts and bolts of the core business.
D) All of the above led to business setbacks at McDonald's.

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