Customer Lifetime Value (CLV) is used by some companies to allocate their marketing and sales force resources.

Question

Quizplus · Accepted Answer

Customer Lifetime Value (CLV) is a metric used to estimate the total monetary value a customer is expected to bring to a company over the course of a relationship. Some companies use CLV to prioritize their marketing and sales efforts towards customers who are most valuable to the business. Therefore, the statement is true.

Customer Lifetime Value (CLV) Is Used by Some Companies to Allocate