The main objective of developing a strategic account program is to:
A) expand geographic sales coverage on a nationwide basis to take full advantage of total sales potential.
B) Provide an enterprise type of relationship with some customers and a consultative relationship to others.
C) free-up more of the regular sales force's time.
D) both a and b above.
E) all of the above.

Question

Quizplus · Accepted Answer

The main objective of a strategic account program is to tailor relationships with key customers, offering enterprise-level partnerships or consultative approaches based on the customer's needs.

The Main Objective of Developing a Strategic Account Program Is