What actions are companies taking to encourage better coordination and communications between marketing and sales?
A) Holding regular meetings between sales and marketing.
B) Having marketing people go along sales calls.
C) Having salespeople help in developing marketing plans.
D) Co-locate marketers and salespeople.
E) All the above steps are being taken.

Question

Quizplus · Accepted Answer

All of the above steps are commonly taken by companies to encourage better coordination and communication between marketing and sales. Regular meetings between sales and marketing can help to align strategies and messaging, having marketing people go along on sales calls can help them understand customer needs and pain points, having salespeople help in developing marketing plans increases their buy-in and investment in those plans, and co-locating marketers and salespeople can lead to greater collaboration and teamwork. All of these actions can help to break down silos and improve overall alignment between these two critical functions.

What Actions Are Companies Taking to Encourage Better Coordination and Communications