You have read a "want ad" in the latest edition of Marketing News. The firm is looking for a Vice President for sales and promotion. The company uses a combination of brokers and independent sales reps. What kind of a compensation program would they most likely to use for their salespeople?

Question

Quizplus · Accepted Answer

Since the company uses a combination of brokers and independent sales reps, it is likely that they would use a commission-based compensation program to incentivize their salespeople. However, to further motivate and reward exceptional performance, the company may also offer bonuses on top of the commission. Therefore, the most likely compensation program for this company's salespeople would be commission plus bonus.

You Have Read a "Want Ad" in the Latest Edition