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According to the Customer-Product Matrix for Sales Budget Planning, Which

Question 26

Multiple Choice

According to the customer-product matrix for sales budget planning, which quadrant is most likely to highest training and promotion expenses?


A) "Convergence Selling" (new customers-current products) .
B) "New Business Development" (new customers-new products) .
C) "Account Management" (current customers-current products) .
D) "Leverage Selling" (current customers-new products) .
E) None of the above is likely to have the highest training and promotion expenses.

Correct Answer:

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