Which method typically uses a factorial design?
A) perceptual map
B) concept testing
C) conjoint analysis
D) all of the above use factorial designs

Name: Which method typically uses a factorial design? A) perceptual map B) concept testing C) conjoint analysis D) all of the above use factorial designs
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Question

Quizplus · Accepted Answer

Conjoint analysis typically uses a factorial design to evaluate the preferences of consumers by presenting them with a set of products or services with varying attributes.

Which Method Typically Uses a Factorial Design