Which of the following is not a limitation associated with conjoint analysis?
A) it can only be conducted if a product or service can be specified as a collection of independent attributes
B) doesn't assess the relative importance to customers of different products features
C) respondents must be familiar enough with the product category to express their preferences
D) need to know what product attributes are salient to potential customers
Correct Answer:
Verified
Q32: Which of the following is a cost
Q33: Given the advantages and disadvantages associated with
Q34: Which method allows you to assess the
Q35: Which method typically uses a factorial design?
A)
Q36: If you were working for Michelin and
Q38: If you did not feel that the
Q39: Which method differentiates product attributes into must
Q40: Which attribute is defined as one that
Q41: Which product attribute is defined as one
Q42: Which product attribute is defined as one
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