Which attribute is defined as one that does not provide any additional satisfaction to customers as performance becomes more functional but whose absence makes customers dissatisfied?
A) must haves
B) delighters
C) linear satisfiers
D) indifferents

Question

Quizplus · Accepted Answer

Must haves are basic attributes that customers expect; their absence causes dissatisfaction, but their presence does not increase satisfaction.

Which Attribute Is Defined as One That Does Not Provide