Which product attribute is defined as one whose lack of functionality does not make customers dissatisfied, but whose presence will add satisfaction?
A) must haves
B) delighters
C) linear satisfiers
D) indifferents

Question

Quizplus · Accepted Answer

Delighters are attributes that, when present, significantly increase customer satisfaction, but their absence does not cause dissatisfaction.

Which Product Attribute Is Defined as One Whose Lack of Functionality