It is possible to manage customer expectations by making pronouncements about the size of your installed base.
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Q8: Standardization enhances customer adoption because it hinders
Q9: Where technical standards exist, your company will
Q10: One way to enhance your chances of
Q12: An advantage associated with preannouncements is that
Q13: You would be better off if you
Q14: If you lose a standards battle, your
Q15: If you lose a standards battle and
Q16: If the market is young and most
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